“Research reports that bystanders are present in about 30% of rapes, threats of rape or unwanted sexual contact, and yet most people don’t know how to intervene,” Ella Fairon told  Teen Vogue. “We have created all the aspects of  #BAEcode  so that there will be no question of how you can help. Online or in person, using humor or distraction, snapchat or a GIF, everyone will have the tools to become a BAE*stander and save someone’s life today.”

GAME ON is the centerpiece of SafeBAE's 2018 Sexual Assault Awareness Campaign - BAEcode. The campaign teaches and empowers teens to prevent sexual harassment and assault in their own peer groups. The campaign provides activist tools and 

presenter, parent and teen guide are available at www.safebae.org/materials.

*SafeBAE nor Play Nice! condone, encourage, or endorse underage drinking.

The concept was developed by co-founder Ella Fairon, WITH teens FOR teens, to portray everyday situations and give them easy strategies they can use to help them step-in, whether in-person or online. The entire production team (writing, producing, directing, casting) was comprised of high school and college students.  We know that middle and high schoolers have the power and responsibility to change the conversation, shift culture, and make our communities safer and free from sexual violence.